The best accounting firms out there are known to use only reliable and strategic lead gen techniques. When you figure out the right formula for your accounting firm, you’ll be attracting new clients and eventually enable long-term business growth.
In this article, we’ll be exploring the top eight accounting lead generation ideas that our most successful clients are using to grow their firms faster.
1. Referrals
Consider partnering up with similar firms, reaching out to potential partners, and remaining visible and reachable through guesting on relevant platforms so that people are aware of you and what your firm does. In spotlighting the digital space, below are some relevant and helpful lead generation ideas for accounting firms.
2. Website Optimisation
Meanwhile, visual assistance like informative videos, strong social proof, and powerful CTAs also help a lot in reaching the right networks for accounting lead generation. Below are some website optimisation techniques you can implement right away.
Popups
Some popups that clients find especially helpful include e-book downloads for tax filing and funnel popups as a lead magnet. As for placing, most popups yield the best results when placed on the homepage.
Landing Pages
- Accounting online quizzes
- Diagnostic questionnaires
- Consultation booking for accounting firms
Explainer Videos
Social Proof
Having any type of social proof on display means easier lead generation for accounting firms. Accounting firm awards from well-known award-giving bodies like Xero Awards and Australian Accounting Awards establishes your CPA firm as a reputable institution. This also earns you some level of public trust.
Call to Action
3. Search Engine Optimisation
Keyword Research
Backlinking
A thriving accounting firm needs partners both offline and online. Backlinks, also known as inbound links, are links in a page that lead to another page – an example would be a TOA Global blog with external links to the pages of related brands like Xero or the American Accounting Association.
With the right backlinking strategies , your accounting firm can improve its search engine rankings, boost traffic, and increase brand awareness, ultimately adding to your list of bona fide accounting leads.
4. Pay-per-click Advertising
5. Banner Advertising
Banner advertising helps with generating leads for accounting, especially with partner websites that are relevant to the field. Apart from Google Ads, other digital ads platforms your firm can use include LinkedIn Ads and Meta Ads, as these are the top platforms for B2B transactions.
6. Social Media Marketing
Content Strategy
Utilising the appropriate social media platforms like LinkedIn is strategic when targeting hot leads in accounting. Meanwhile, platforms like Instagram are used more often by B2C firms, but they could also be effective. This can be done with the help of ads or sponsored posts that target those who follow your accounting firm account (and other similar accounts).
Facebook Groups
7. Email Marketing
One of the more personalised and targeted growth strategies for accounting firms, email automation sequences are designed for 1-on-1 dialogues – whether these are launch emails for accounting prospects, onboarding sequences for new accounting clients, or engagement emails for repeat clients.
8. Relevant Podcasts
Access Elite Outsourced Accounting Services with TOA Global
Note that a good lead generation plan doesn’t require that you do everything on the list – just a handful of lead gen techniques executed consistently can yield impressive results. Once you figure out the right strategy, you can quickly fill available capacity so you can continue to grow your firm.
While knowing the best lead generation practices can point you in the right direction, it won’t suffice if you don’t have the right people with you. Regardless of size, most companies still need help hiring the support staff they want to execute their strategies. This is what TOA Global promises – secure, efficient, and cost-effective offshore accounting professionals to cater to you and your company’s accounting needs.
Let us help you grow your firm today with our Free Accounting Strategy and Plan.