Accounting Website Design: Industry Best Practices
For accounting firm websites to establish authority, they should adhere to accounting website design principles. With our comprehensive list of best practices in accounting website design, you can enhance engagement, decrease bounce rate, and ultimately drive business growth for accounting websites like yours in this competitive digital landscape.
1. Clean and Professional Layout for Accounting Websites
- Sans serif font – letters must be pleasing to the eyes, without any visual complications like extensions or strokes that could tire the reader, i.e. those that serif fonts tend to have
- Readable font size – make sure that your texts are not too big but not too small either; just the right font size for the headings, subheadings, and texts will do
- Distance – just like in your personal files and documents, observing proper distancing in between texts, images, videos, and overall page layout keeps your audiences from
- High-quality images and graphics – especially if you’re establishing content authority, there’s no room for low-quality content, including media forms like photos and infographics
2. Easily Navigable Menus in Accounting Firm Websites
Wading through a bunch of icons and options is a big hassle for any user. When it comes to websites for accountants, menus that are easily navigable make for a top-notch accounting firm website design. While it largely depends on your firm’s marketing strategy, the “book a free strategy call” option on your landing page is ideally clear and visible. Drop-down menus should also be clickable, without taking too long to load or to respond to the click/tap.
3. Responsive Design of Accountant Websites
4. Clear Call-to-Action for Accounting Sites
5. Mobile Compatibility of Accountant Sites
When it comes to website design for accountants, mobile compatibility matters now more than ever. After all, billions of people around the world are smartphone users, and at this point, it’s a requirement for accounting firm websites to be tailor-fitted for both web and mobile. But especially since mobile devices are where most people make their purchases, the best visuals and CTAs won’t help your firm convert if they’re incompatible with the ratio required for mobile. Overall, mobile compatibility is necessary for effective accounting website design.
6. Secure Payment Gateways for Accounting Firm Websites
7. Social Proof for Accounting Websites
8. Proof of Cybersecurity for Accounting Sites
The Do’s and Donts of Accounting Website Design
- Do Apply the Scarcity Principle to Accounting Websites
Ever encountered any limited time offers when you make your purchases? Or perhaps promotional materials like webinars with a waived fee (that’s actually free)? Whether it’s pop-ups or announcements on landing pages, you must immediately catch your prospective clients’ attention and strike them with a sense of urgency – something that says, “You have to take this offer now!”
This strategy can lead to higher conversion rates, increased sign-ups, and ultimately, better business for accounting firms – starting with incorporating the scarcity principle into your accounting firm website design.
- Do Update Your Accounting Firm Website Design
To make website design for accountants better overall, accounting websites should reflect an easy user experience, seamless navigation, and readiness for mobile devices. An outdated website design may give the impression that your firm is behind the times or not up-to-date with current industry trends.
A good accounting website design can also help boost your search engine rankings, making it easier for potential clients to find you online. Investing in a professional and sleek website design demonstrates to clients that you take pride in your brand, committing to providing top-notch accounting services.
- Do Break Up Your Paragraphs for a Navigable Accounting Website Design
For accounting websites, dividing content into smaller, digestible chunks makes it easier for visitors to scan and find the information they need quickly. This not only improves the overall organisation of accounting firm websites – it also keeps users engaged and encourages them to explore further.
Additionally, shorter paragraphs on websites for accounting firms prevent overwhelming readers with walls of text. In an industry like accounting where complex concepts and figures are common, breaking up paragraphs can make the content more approachable, easier to understand for a wider audience, and overall improve your accounting website design.
- Don’t Use Too Much Accounting Jargon
- Don’t Overwhelm Your Readers
- Don’t Scrimp on Hiring a Team for Accounting Website Design
Read More: The Ultimate Guide to Offshore Accounting
Should Your Accounting Firm Outsource Its Employees?
The tasks of outsourced employees aren’t exclusive to bookkeeping, auditing, and tax preparation – it can also include HR tasks and digital marketing jobs like writing and editing accounting blogs, accounting website design, and more. But if you’re looking for a team to execute accounting-focused tasks, then outsourced accountants are the best choice for you and your practice.
Outsourcing your accounting employees can be a strategic decision that offers you so many benefits you may not have even thought possible. Aside from lower costs and significant savings, you don’t have to scrimp on quality, especially when you work with the right team.
This strategy can allow for a more diverse range of insights and skills in accounting that may not be readily available locally, while also allowing you to focus on growing other areas of your business.
Top Quality Outsourced Accountants with TOA Global
Carefully vetted and trustworthy offshore partners – that’s the TOA Global promise.
Our select teams of accounting professionals like auditors, bookkeepers, and billing analysts can give your firm the same quality outputs as an in-house or onshore team, but with significantly reduced costs.
Interested? Book an obligation-free consultation with us today.
