JOIN OUR 1-HOUR LIVE WEBINAR
Win the Accounting Talent Race: Make Your Firm a Top Talent Magnet in 2026 (CPE Eligible)
Can Accounting Firms Build Long-Term Capacity in a Talent-Starved Market?
Some firms can’t keep great people. Others can’t stop attracting them.
And it’s not just about compensation or perks. The best firms have a deliberate answer to the question every top candidate is asking: “Why should I build my career here?”
In this free, CPE-eligible live webinar, Geno Genov, Vice President of Sales at TOA Global North America, will show you exactly how to become the firm that top talent seeks out, not settles for.
Join us on June 23, 2026, at 11AM CST to unpack what today’s accounting professionals actually want, how to attract better-fit hires, and what it takes to make your best people stay.
Key Takeaways

2026 accounting talent market trends and insights

How to craft a strong employee value proposition (EVP)

What high-caliber professionals look for in an employer

How to stop top performers from walking out the door
You’ll also walk away with a FREE Employee Value Proposition (EVP) handbook you can use immediately.
Plus, get one (1) CPE credit for showing up live and meeting the requirements.
Geno Genov
Vice President of Sales - North America, TOA Global
If there’s one thing Geno knows after 20+ years in sales leadership, it’s how to build high performing teams that drive real revenue growth.
Geno has deep expertise in global staffing, client partnerships, and go-to-market strategy, and has spent his career connecting businesses with the right people to move forward.
At TOA Global, he channels that into helping accounting and finance firms build offshore teams that give them room to grow.
Secure Your Free Webinar Spot Now!
Join us live with your webcam on for an interactive session.
✓ This is a live webinar. Cameras and microphones will be enabled to ensure a lively and engaging session.
✓ Limited availability. Secure your spot before it’s gone.
✓ Earn one (1) CPE Credit after attending live and completing the webinar requirements.
Register for FREE
NASBA CPE Credit Terms and Conditions
1. Learning Objectives
- 2026 accounting talent market trends and insights
- How to craft a strong employee value proposition (EVP)
- What high-caliber professionals look for in an employer
- How to stop top performers from walking out the door
2. Instructional Delivery Method
- Group Internet Based
3. Recommended CPE Credit and Field of Study
- Credits: 1.0 CPE
- Field of Study: Business Management & Organization
4. Prerequisites
- None
5. Program Level
- Basic
6. Advanced Preparation
- None
7. Program Description
This 60-minute webinar helps accounting firms understand how to attract, engage, and retain top talent in an increasingly competitive hiring market. Through practical insights and real-world strategies, participants will explore the latest 2026 accounting talent trends, what today’s high-caliber professionals value most in an employer, and how firms can build a compelling employee value proposition (EVP) that stands out. Attendees will also gain actionable ideas on improving retention, strengthening workplace culture, and creating an environment where top performers choose to stay and grow.
8. Course Registration and Attendance Requirements
- Attendees must register online.
- In order to be awarded full credit, participants must attend the entire program and engage in the required activities (e.g., respond to all 3 polls during the session).
9. Refund Policy / Cancellation Policy
- This program is offered at no cost to attendees. As such, there are no fees and no refunds applicable. For questions or concerns, please contact our team at 1-888- 585-1740.
10. Complaint Resolution Policy
- Complaints must be submitted in writing and will be handled in accordance with AB2 Institute’s internal policy. Contact the same number above for assistance.
11. Official NASBA Sponsor Statement
Ab2 Institute, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE sponsors through its website: www.nasbaregistry.org.
