TOA Global is excited to announce the appointment of George Lee as our North American President, a key development as the business connects more U.S. accounting firms with the experienced accountants, bookkeepers, and finance professionals they need.
With his stellar record in customer experience, sales management, and training, George will lead TOA Global North America’s campaign to help more firms see the value they can unlock by outsourcing. His appointment takes effect in January 2024.
“More firms are seeing how essential outsourcing and offshoring are to their growth strategies. The Rosenberg Survey found that 44% of firms with annual turnover of USD$5 million were already outsourcing in 2023 and many firms are considering it as well,” said TOA Global Founder and CEO Nick Sinclair.
“We are delighted to welcome George to TOA Global and excited to see him lead our expansion and customer excellence in the United States and Canada.”
George has held leadership roles in client services and corporate accounts in large healthcare and pharmaceutical corporations, such as AmerisourceBergen and Johnson & Johnson. Before he completed his degree in engineering management, George’s military training taught him how to accomplish actual leaps of faith.
“I graduated from West Point and served as a U.S. Army Officer for eight years. I’ve jumped out of airplanes, rappelled out of helicopters, and served over in Kuwait.”
“Building a strong talent pipeline through dedicated individual development planning and coaching is something I’ve enjoyed throughout my career,” George said. “TOA Global has an impressive track record of connecting firms with the talent and expanded capacity they need, and I look forward to helping more North American firms reap offshoring’s benefits, particularly the ability and confidence to pursue more ambitious growth plans.”
“More businesses can benefit from leveraging tech systems to automate processes and increase their team’s digital acumen, for better overall efficiency and effectiveness.”
George joins TOA Global as we start our second decade as the leading global talent solutions provider dedicated to the accounting industry.
From our corporate headquarters in Fort Worth, Texas and the Gold Coast, Australia to our delivery centers in the Philippines and South Africa, we support accounting practices that need elite accounting talent so they can increase their capacity and grow sustainably.