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LIVE WEBINAR

Crafting Your Employee Value Proposition to Attract and Retain Top Talent

26 March 2025 | 10:00 AM – 11:00 AM AEST

With a shrinking talent pipeline, traditional recruitment methods fall flat in attracting new accountants.  

The most innovative firms aren’t just offering bigger salaries. Their talent strategy speaks to what top professionals want: supportive culture, work-life balance, and clear career development. 

But how exactly are they doing things differently?  

Join Ange Macdonald and Monique Parker of AccountanXy and Mareta Akari of TOA Global for this free LIVE webinar. Learn how to position your firm as an employer of choice and build a pipeline of high-calibre candidates, regardless of size or location. 

Plus, receive our Employee Value Proposition (EVP) template and talent attraction checklist so you can implement the strategies discussed immediately. 

Key Takeaways

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Identifying your ideal candidate profile

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Crafting a compelling EVP

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Bringing your firm’s culture to life online to attract top industry talent

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Implementing retention strategies and developing a talent pipeline

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Seeing real life examples from local firms

Ange Macdonald

Ange Macdonald

Director, AccountanXy

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Ange is a seasoned growth strategist with 20+ years of industry expertise. Hailing from one of the leading business performance coaching businesses in the accounting sector, she has coached hundreds of accountants and is known for her ability to help firms create breakthrough momentum. 

Monique Parker

Monique Parker

Director, AccountanXy

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Monique is an award-winning marketer and former consultant at APAC’s first business advisory network for accounting firms, scaling from 0 to $40M in three years. She’s been teaching attraction marketing strategies since 2010 and now helps firms harness AI and digital technology to scale their services.

Mareta

Mareta Akari

Country Manager – Australia and New Zealand, TOA Global

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Mareta champions client-centricity as TOA Global’s Country Manager for ANZ regions. With a proven track record as Vice President of Customer, she leverages her impeccable people skills and inspiring leadership to build lasting partnerships and foster thriving cultures. Prior to joining TOA Global in 2022, Mareta’s global experience included leading large-scale transformation programs across diverse industries. 

Your talent attraction questions answered real-time.

This is a free LIVE webinar. Get your webcams ready for an interactive session.  

All attendees will get exclusive access to on-demand webinar recordings along with our EVP template and talent attraction checklist—everything you need to transform your talent approach immediately. 

Register for FREE