ANNIE CONZA: It’s The Early Birds That Double Their Profits

Posted on

In this episode, I interviewed Annie Conza, Managing Director of AddiT Accountants in Auckland, New Zealand. An early adopter, Annie recognises that an accounting business will not grow if they did not embrace outsourcing. But that’s just the one part of the equation; having good relationships with your offshore staff is another. For both, Annie and her team have incredible insights to share. Tune in.


  • Getting your firm’s systems up and running before offshoring
  • Treating colleagues as family as one of our core values
  • Stress and relax level as an indication of KPI
  • Creating a lifestyle for our team – work life balance


“Being paperless is a huge benefit in going offshore.”

“Be knowledgeable about your own systems. Our systems were well set-up right from the get-go. If we didn’t have that, we would have struggled.”

“Family is very important. Our team members in the Philippines are focused on family.”

“If we didn’t embrace outsourcing, we are going to lose big time.”

“Employ people who have better skills than you, attend Xerocon, read Rob Nixon, understand that there are no limits on the clients that you can serve.”

Find out more

Book a call at a time that suits you