ANNIE CONZA: It’s The Early Birds That Double Their Profits


In this episode, I interviewed Annie Conza, Managing Director of AddiT Accountants in Auckland, New Zealand. An early adopter, Annie recognises that an accounting business will not grow if they did not embrace outsourcing. But that’s just the one part of the equation; having good relationships with your offshore staff is another. For both, Annie and her team have incredible insights to share. Tune in.


  • Getting your firm’s systems up and running before offshoring
  • Treating colleagues as family as one of our core values
  • Stress and relax level as an indication of KPI
  • Creating a lifestyle for our team – work life balance