Search Engine Optimization or SEO—the fabled marketing buzzword you’ve heard over a thousand times and still don’t know how it works. You’ve been told again and again about the benefits of SEO for accounting firms, but no one has explained how to do it.
If you’re looking for marketing strategies to set up your accounting firm for long-term success, this blog is for you. This guide will discuss accountant SEO tactics tailored to help you understand and implement effective strategies to enhance your online presence and grow your client base.
Table of Contents
What Is SEO?
SEO involves optimizing your website and online content to improve its visibility in search engine results pages (SERPs). The higher your content ranks, the more likely potential clients will find your firm when searching for accounting services. Here’s an example of one of our articles ranking in SERPs.
Now imagine if your firm shows up in the top searches, you can understand how much visibility and traffic you can get from organic search.
SEO for Finance & Accounting: Why it Matters
The #1 result in Google commands a staggering 27.6% of all clicks—almost like owning a quarter of the internet’s attention. For accounting firms looking to expand their client base, SEO is a no-brainer, and on top of sky-high click-through-rates, here are other several reasons to start optimizing your website:
- Increased Visibility – As you saw, SEO is crucial for landing on Google’s front page. By optimizing effectively, your firm ranks higher in search results, making it easier for potential clients to discover you.
- Attracting Qualified Leads – As a business, we’ve all encountered unqualified leads. Accounting SEO can target individuals actively searching for accounting services or potential clients who are already at the bottom of the funnel, leading to higher-quality leads.
- Building Trust and Credibility – High-ranking websites are often perceived as more trustworthy and credible. SEO can help establish your thought leadership.
- Cost-Effective Marketing – Accounting firms looking to grow are often limited in resources, which makes SEO an economic strategy. 49% of marketers still believe that organic search brings the best ROI of any marketing channel.
On-Page vs Off-Page SEO
Before we dive into the SEO strategies for accountancy firms, first let’s discuss the difference between on-page and off-page SEO:
On-page SEO focuses on optimizing individual pages of your website to rank higher in search engine results. This involves enhancing content, HTML source code, and site structure. Key techniques include incorporating relevant keywords, optimizing title tags and meta descriptions, and improving page load speed. Basically, if it’s an SEO action being done within your website, it’s “on-page.”
Meanwhile, off-page SEO focuses on actions outside your website to boost its ranking. This includes building high-quality backlinks, engaging with your audience on social media, and optimising for local SEO. By strengthening your site’s authority and reputation, off-page SEO can lead to higher rankings on Google.
Now that you understand accounting SEO a little better, let’s now move on to the SEO tips you can implement to grow your practice.
21 SEO Strategies for Accountants
Strategy #1: Understand Your Audience
You need to understand your target audience to create an effective SEO strategy. Identify specific needs and pain points of your potential clients. Are they small business owners, individuals seeking tax advice, or larger corporations? Knowing your audience will help you tailor your content and keywords to attract the right visitors to your site.
On-Page SEO Strategies
On-page SEO involves optimizing individual pages on your website to rank higher in search engine results.
Strategy #2: Conduct Keyword Research
Keyword research is the foundation of any SEO strategy. Keywords are the terms and phrases potential clients use to search for accounting services, simply put, these are the things your target audience types in the Google search bar. Effective accounting keyword research identifies the most relevant and valuable keywords for your firm.
Brainstorm Keywords
Try to put yourself in the mind of your ideal clients. If you’re looking for accounting services, what would you write in Google? Alternatively, you can start with a list of services you offer.
Fortunately, tools like SEMrush eliminate the guesswork, once you’ve thought of an accounting keyword, you can simply input it in their Keyword Magic Tool, and it’ll provide you with other keyword ideas along with its respective monthly search volume and keyword difficulty. (KD%)
Using the keyword “accounting advisory services,” you can identify related keywords to rank for. For example, “financial accounting advisory services” has an average monthly search volume of 590 and a moderate keyword difficulty of 31%.
In the “Related” section, you’ll find a list of accounting keywords similar to your seed keyword. When choosing keywords, consider search intent. Not every keyword on this list is worth ranking for. For instance, “what is accounting advisory” might be a low priority because users searching for this term are likely not yet ready to use your services.
Do a Competitor Research
Analyzing search volume, keyword difficulty, intent, etc. can be busy work sometimes, luckily you don’t have to start from scratch every time, you can just take a peek at which keywords your competitors are ranking for.
To do competitor research go to the SEO tool of your choice—in this case, we’re using SEMrush—go to the organic research and input the domain of one of your competitors and see which keywords they’re ranking for.
Prioritise Long-Tail Keywords
Focus on long-tail keywords, which are more specific and have less competition. For example, instead of “accounting services,” you might target “accounting services for small businesses in Boston.”
Long-tail keywords attract less search traffic but are hyper-relevant, leading to higher conversion rates. Think of it as a way to filter visitors coming to your site; you’re only likely to appear to those who are at the bottom of the funnel, as opposed to those who are only prospecting.
Strategy #3: Optimise Your Website Structure
Google sends web crawlers to learn about your website, so ensure it’s well-structured for easy crawling and indexing. Use a clear and logical hierarchy with categories and subcategories to enhance search engine visibility.
Moreover, ensure that your URLs are descriptive and include relevant keywords. Here’s an example from one of our blogs.
In addition to being descriptive and including keywords when writing the URL slugs, it’s also important to keep it concise.
https://toaglobal.com./au/blog/fractional-cfo-services/
https://toaglobal.com/au/blog/fractional-cfo-services-for-small-and-midsize-enterprises/
Strategy #4: Optimise Your Homepage and Services Pages
Your website is often the first impression potential clients have of your firm. Ensure that your homepage and services pages are optimised for SEO by including relevant keywords, a clear value proposition, easy navigation, clear descriptions of your services, and calls to action.
Strategy #5: Create High-Quality, Relevant Content
A lot of things may change in the world of SEO, but Content will always be the number one ranking signal. Regularly publishing high-quality, relevant content that addresses the needs of your target audience is a priority for Google. This includes blog posts, podcasts, case studies, whitepapers, and more. Ensure your content is informative, engaging, and valuable to your audience.
Understanding Search Intent
When creating content, it’s essential to understand search intent — the reason behind a user’s search query. Search intent can be categorised into four main types:
- Informational – The user seeks more information on a specific topic.
- Navigational – The user is trying to find a particular website or page.
- Transactional – The user is looking to make a purchase or complete a transaction.
- Commercial – The user is researching products or services before deciding.
Utilizing SurferSEO’s Content Editor
Creating high-quality, relevant content is essential for a successful SEO strategy. However, consistently producing content that matches search intent and Google’s evolving algorithms can be challenging. SurferSEO’s Content Editor feature ensures your articles are engaging and highly visible in search results.
SurferSEO’s Content Editor is a powerful tool that provides real-time optimization guidance while you write. Here are some features you might find helpful when creating content.
- Real-Time Metrics – This tool provides real-time metrics on structure, word count, keyword density, and more, helping you ensure your content meets the criteria for optimal performance.
- Keyword Recommendations – The content editor analyses the top-ranking content and suggests relevant keywords and phrases to include, enhancing your chances of ranking.
- Content Score – A unique metric that indicates the quality and optimization of your content. This score adjusts dynamically, allowing you to track progress and make necessary improvements.
By integrating SurferSEO into your content creation process, you can significantly improve the quality and relevance of your articles. In addition to the Content Editor, SurferSEO provides a suite of useful tools that enables you to produce content that engages readers and ranks highly on search engines.
Strategy #6: Start a Blog
Blogging is one of the most powerful SEO strategies you can implement for your accounting firm. It not only provides a platform to share valuable insights, but it also helps you establish authority in your field, improve search engine rankings, and attract potential clients.
Using the strategy above, conduct keyword research and write hyper-relevant content that satisfies your target audience’s search intent. Make sure its quality is top-notch with the help of SurferSEO’s Content Editor.
Write with your readers in mind, maintain a professional tone, and make your content easy to understand. Avoid accounting jargon or explain the terms you think they should know.
Provide actionable advice, insights, and valuable information. Content that addresses your audience’s accounting pain points will keep them coming back.
Lastly, when incorporating keywords, make sure you add them naturally throughout the blog. Avoid keyword stuffing, which can harm readability and SEO.
Strategy #7: Write Evergreen Content
Writing evergreen content is a long-term SEO strategy. Evergreen content refers to material that stays relevant and valuable over time. By focusing on timeless topics, you can build a strong SEO foundation, as fundamental accounting content will consistently ramp up organic traffic.
Here, you can see how the topic “how to read financial statements” has stood the test of time. Look for similar timeless accounting topics and write evergreen content around them.
Strategy #8: Don’t Skimp on Video SEO
Video content is an increasingly popular and significant tool for engaging audiences and enhancing SEO. For accounting firms, there are several ways you can leverage video content:
- You can create webinars and guides explaining complex financial concepts.
- Establish your firm as a thought leader.
- Use it to discuss important industry topics through podcasts with other thought leaders.
- Showcase client testimonials.
But beyond engaging viewers, video content can also boost your website’s SEO when optimised correctly. Here’s how video content enhances your SEO.
- Increased Engagement and Dwell Time – Video content tends to hold the attention of visitors longer than text alone. The more time users spend on your website, the more it signals to Google that your content is valuable and relevant, which can improve your rankings in SERPs.
- Rich Media Signals – Google considers video content a form of rich media, which can enhance the quality of your content in their eyes. Pages with videos are often seen as more informative and valuable, potentially leading to better rankings.
- Higher Click-Through-Rates (CTR) – Attractive, high-quality thumbnails can boost clicks, increasing the CTR for your pages. A higher CTR sends a positive signal to search engines, helping you rank better.
- Video Search and Indexing – Videos can appear in both regular and dedicated video search results. This dual presence increases the likelihood of your content being discovered, driving more traffic to your site.
To maximise the impact of video SEO, optimise your keywords. Include relevant keywords that your audience is searching for in the video title, description, and tags. For instance, if your video covers “Tax Planning for Small Businesses,” ensure this phrase is present in both the title and description.
Strategy #9: Crafting Title Tags, Header Tags & Meta Descriptions
Title tags, header tags, and meta descriptions are high-priority keyword holders that play a vital role in SEO by signaling to Google and users the relevance of your content. If written with precision it ensures that your web pages are more likely to rank higher, attract clicks and ultimately drive traffic to your firm’s website.
Title Tags
For title tags, ensure each page has a unique and descriptive title tag that includes your primary keyword. Its best practice is to keep the length between 50-60 characters.
Meta Descriptions
Meta descriptions provide a summary of your page content, and although meta descriptions are not a direct ranking factor, writing compelling meta descriptions for each page and incorporating relevant keywords improves your website’s click-through rates. For optimal meta descriptions:
- Keep it short and sweet—around 50 and 155 characters.
- Paint a vivid picture of the content.
- Hook your audience right away.
- Spark curiosity.
Header Tags
Use header tags (H1, H2, H3) to structure your content. The H1 tag should include the primary keyword and indicate the page’s topic. Subsequent headers (H2 and H3) should organise the content logically, making it easier for readers and search engines to understand.
Strategy #10: Internal Linking
Internal links are links you embed within your blog that link back to other relevant pages on your website. One of its purposes is to keep visitors engaged, but it also helps search engines understand the structure of your site and the relationship between different pages.
When linking internally, here are some things to keep in mind:
- Use keywords in the anchor text for internal links.
- Ensure links are relevant and provide value to the user.
- Avoid overloading pages with too many internal links.
Here’s an example from our AI-for-accounting blog. When the topic of data privacy and security came up, it created a perfect opportunity to link internally to our cybersecurity best practices blog.
Strategy #11: Image Optimization
Remember, even the best and most interesting accounting blog will lose visitors if it’s just walls of text. Adding images or structured markup (e.g. tables, bullet points, or numbered lists) here and there is a great way to break your walls of text and make it more digestible, but simply slapping images is not enough.
Optimise your images by using descriptive filenames and alt text with relevant keywords. Avoid overloading your website with large file-sized images; compress them to reduce file size without sacrificing quality.
Why is alt text so important?
- Accessibility – Alt text is a great way to improve accessibility for visually impaired users who rely on screen readers to navigate the internet.
- Search Engine Indexing – As search engines can’t “see” images, they instead read alt text, this is why including keywords in your alt text can boost the SEO of your page.
- Image Loading Issues – Remember those texts that appear when an image doesn’t load? Those are alt texts, providing users with context about what the image is supposed to represent.
Strategies #12: Improve Page Load Speed
Page load speed is another critical factor in SEO. Google doesn’t want to direct traffic on slow-loading websites. Even if a visitor lands on a laggy website, they will not spend more than six seconds waiting for everything to load, leading to high bounce rates and lower rankings.
Use Google’s PageSpeed Insights to identify and fix speed issues. The recommended page load speed is between 0-2 seconds. If you find that your website is not loading fast enough, here are some common solutions you can implement:
- Optimizing images, as mentioned.
- Leveraging browser caching.
- Minimizing JavaScript and CSS files.
Strategy #13: Optimise for Mobile & Tablet
Most accounting firms hire external web developers to launch their websites but often overlook optimization for other devices. While mobile optimization alone might not significantly impact your website’s ranking, Google still factors it into the overall page experience evaluation, making it a crucial signal for ranking.
Additionally, Google is finalizing its transition to mobile-first indexing, using only the mobile versions of webpages for crawling and ranking. If your site’s content isn’t mobile-friendly, it won’t be indexed.
The User Experience (UX) Factor
Moving on to the user experience side, 60.67% of global website traffic comes from mobile devices, which makes optimizing your website for mobile and other devices non-negotiable.
Notice how much harder it is to navigate our website when it’s not optimised for mobile devices? In some cases, elements may even overlap, creating an unpleasant user experience.
Using our website as an example, you can see that almost half of our traffic comes from mobile devices.
Now imagine if half of your traffic bounces because of an unresponsive website—that’s a lot of potential clients hitting the exits.
Make sure to view your website on your phone and other devices to ensure it is mobile-friendly.
Strategy #14: Use Schema Markup
Schema markup is a type of structured data that helps search engines understand the content on your site. Implementing schema markup improves your visibility in SERPs by enabling rich snippets, such as star ratings, reviews, and event details, translating to improved CTRs.
Strategy #15: Optimizing for Voice Search
You might not immediately consider voice search when doing your SEO, but it’s become increasingly significant as more users turn to AI assistants like Google Assistant, Siri, and Alexa for information.
To optimise your content for voice search, consider how users phrase their queries, as spoken searches tend to be more conversational. For example, when looking for bookkeeping firms instead of typing “bookkeeping services near me” users might instead ask “Alexa, are there any bookkeepers in my area?”
Additionally, consider keeping your keyword phrases simple—voice search results typically match a 9th-grade reading level.
Strategy #16: Update and Repurpose Old Content
Updating and repurposing old content is a great, low-effort way of keeping your website fresh and relevant without starting from scratch. For accounting firms, this approach ensures that your information remains accurate, especially when creating content about ever-changing regulatory requirements. In addition, your SEO efforts stay current, and you reap maximum value from your existing content.
How Can You Update Old Content?
When updating old content, it’s important to take a strategic approach:
Identify Content to Update – Start by analyzing your website’s content and identifying posts that are still relevant but may need refreshing. Look out for high-performing posts or content that’s tied to your core services.
Update Your Keywords – Keywords evolve, and the search intent behind them may change. Conduct fresh keyword research to ensure that the terms you’re targeting are still relevant and align with current search trends, if not, update them.
Update Information and Data – Review the content for outdated information, statistics, and data. Replace them with the most current info available. Using our “US Tax Season 2024” resource guide as an example, dates and deadlines from this year’s tax season may differ for 2025, so it’d be a great idea to update it with the latest timeline for next year.
Enhance Content Quality – While you’re at it, take the opportunity to improve the quality of your content. Maybe it’s in the form of adding new sections, insights, and examples to enrich the content. You can also improve the formatting by adding bullet points, headings, and visual elements like images or infographics to make the content more engaging.
Reoptimise for SEO – Revisit meta descriptions, title tags, and alt text to make sure they’re still in line with SEO. Also, consider adding internal links to newer content on your site to improve navigation and SEO.
Repurposing Old Content
Repurposing involves transforming your existing content into different formats to reach a wider audience or meet different user preferences. Here are some ways you can repurpose your content:
Infographics – Some people don’t have the time or energy to read through massive blogs or case studies. Turn data-heavy content such as complex accounting topics into visually appealing infographics.
Side Decks – If you’ve written comprehensive guides or reports, consider transforming them into slide decks that can be shared on platforms like SlideShare.
Social Media Snippets – Break down long-form content into bite-sized snippets across social media. In addition to driving back traffic to your original content, it also keeps your socials active.
Newsletters – Repurpose old content into newsletters. For instance, take key points from a well-performing blog and send them as a weekly tip to your email list.
Off-Page SEO Strategies
Moving on to offsite activities, off-page SEO refers to actions taken outside your website to improve its ranking. Key off-page SEO strategies include:
Strategy #17: Creating a Strong Backlink Profile
Backlinks are links from other websites to your site. High-quality backlinks from reputable, high-domain authority (DA) websites signal to Google that your site is trustworthy and authoritative. Top-ranking results actually have on average, 3.8 times more backlinks than the rest of the first-page entries.
Here’s an example of a live backlink from Jetpack to us.
Strategies for Building Backlinks
- Guest Blogging – Contributing guest posts to industry-related blogs can help you earn backlinks and tap into the network of the host blog, translating into a larger viewership. Provide valuable content and try to include a link back to your site in your author bio or within the content.
- Partnership and Networking – Build relationships and gain backlinks by collaborating with complementary businesses, influencers, and organizations. For accounting firms, this could mean partnering with accounting software providers or coaching companies. Contribute articles, co-host webinars, or engage in joint marketing efforts to strengthen these connections.
- Broken Link Building – You know those 404-error links in blogs that lead to nowhere? This happens when content becomes outdated or something changes. Identify broken links on your target websites and offer your content as a replacement. Use tools like Ahref’s Broken Link Checker to find opportunities.
Strategy #18: Social Media Engagement
Engage with your community on social media platforms like LinkedIn, Facebook, and X. Share your content, participate in discussions, and build a community around your brand. Engagements on social media can indirectly impact your SEO.
Not sure how to get started? Follow TOA Global founder and Top Firm founder & CEO, Nick Sinclair on LinkedIn and learn how he engages with leaders in the accounting community.
Strategy #19: Local SEO
28% of local searches lead to a conversion, which makes local SEO a major off-page optimization tactic, especially for accounting firms serving specific geographic areas. Implementing effective local SEO strategies ensures that your firm appears in the top results when someone nearby searches for accounting services, thereby driving more foot traffic and leads from local clients.
TOA Global client DrillDown Solution ranking in Google
Getting on the Map
To start your local SEO effort, first, you must get on the map. Here’s how you can get started:
- Claim and Optimise Your Google Listing – Start by claiming and optimizing your Google Business Profile, formerly known as “Google My Business” which can significantly improve your local SEO.
- Complete Your Profile – Ensure your listing is complete and accurate, with up-to-date contact information: name, address, phone number, business hours, and a detailed description of your services.
- Select The Right Categories – Choose the most relevant business category for your firm, whether it’s “bookkeeping service,” “accounting firm,” “financial consultant,” etc. Accurate categorization helps your firm show up in searches for those specific services.
- Add Photos and Videos – Upload high-quality photos and videos of your office or building and embed a map to your website if you want to rank locally. Visual content makes your listings more engaging and authentic.
- Post and Updates – Use the Google Business Profile posts feature to share updates, promotions, or blog posts. Regularly updating your Google Business Profile with new content keeps your listing active and signals to Google that your practice is engaged and relevant.
Local Keywords Optimization
To rank well locally, optimise your content with local keywords. Follow these steps to get started.
- Research Local Keywords – Use tools like Google Keyword Planner, SEMrush Keyword Magic Tool, and even Google search autocomplete to find keywords that include your location, such as “bookkeeping services Los Angeles,” or “tax consultant in Boston.”
- Optimise Your Website Content – Incorporate these local keywords naturally into your website’s content, especially in the high-priority keyword holders (title tags, meta descriptions, headers), and body text. Create useful, informative content that answers local clients’ needs.
- Location-Specific Pages – If you have services for multiple locations, create a dedicated page you serve, optimised with relevant local keywords.
Building Local Citations
Local citations are mentions of your firm on other websites, usually in the form of a business directory listing. These help Google verify your business’s existence and location.
Ensure that your business Name, Address, and Phone number (NAP) are consistent across all listings and platforms. Inconsistent information can confuse Google and harm your local rankings.
You should also submit your firm’s details to popular local directories such as Yelp and industry-specific directories such as CPAdirectory, CPA Finder, etc. This builds citations and helps improve your local SEO.
Strategy #20: Encourage Client Reviews
Encouraging positive reviews is a key part of local SEO, helping to boost your local search rankings and build trust with potential clients. It’s also a great idea to respond to reviews to show engagement and address any concerns. Here are some quick tips when asking for testimonials:
- Start by Just Asking – For some clients all you have to do is initiate the request.
- Make It Easy for Them – Remember, you’re asking your clients for their time. Make the process as seamless as possible and provide multiple options if you must.
- Provide Incentives – Incentivizing them by giving discounts on your services is also a great way to encourage clients to provide reviews.
- Bring the WOW – This goes without saying, but delivering outstanding services and customer support are always the best ways to turn clients into raving advocates.
Advantages of Google Reviews
of consumers read reviews before vising a business
of people trust online reviews as much as personal recommendations
of consumers say positive reviews make them trust a local business more
Source: https://wisernotify.com/blog/google-review-stat
Positive Google reviews improve your firm’s visibility in local search results, it’s also an important ranking factor. High ratings and substantial reviews also lead to higher click-through rates (CTR), as potential clients are more likely to choose a firm with strong, positive feedback.
Strategy #21: Stay Up to Date with SEO Trends
SEO is almost a living organism that evolves. Staying updated with the latest trends, algorithm changes, and best practices is key to maintaining a strong online presence for your accounting firm. To stay on top of the latest SEO developments, here are some SEO figures that you can follow:
Neil Patel – As one of the most well-known figures in the SEO industry, Neil regularly shares valuable insights through his blog, Youtube, and podcast. He covers everything from basic SEO to advanced strategies, making his content accessible to a wide audience.
Brian Dean – Brian Dean, the founder of the award-winning blog Backlinko, is a respected authority on SEO and content marketing. He provides actionable advice through detailed guides and case studies to help you improve your SEO strategy.
Rand Fishkin – Co-founder of Moz and SparkToro, Rand is known for his deep understanding of search algorithms and digital marketing trends. He frequently shares updates and insights on SEO and audience research.
Google Search Central Blog – Where else is the best place to get the latest SEO updates than from Google itself? Staying connected to Google’s official communication channels is crucial for understanding upcoming changes and best practices straight from the source.
Search Engine Journal – SEJ is a leading source of daily news, trends, and how-to guides on various aspects of SEO. For accountants, it’s a great resource for staying informed about industry updates and learning from expert opinions.
SEO Tools for Accountants
As you’ve likely gathered from this article, SEO tools play an essential role in search engine optimisation. With so many options available, choosing the right ones can be overwhelming. With that said, here are some tools we recommend exploring.
Google Analytics
Google Analytics is one of the most essential tools that you need to use to track and analyse your website traffic and user behaviour. You can monitor which pages are most popular, how users navigate your site, and where your traffic comes from.
Google Search Console
Google Search Console allows you to monitor your site’s performance in search results. It provides insight into search queries that bring users to your website, identifies issues that need fixing, and shows your site’s overall search performance.
Ahrefs
Ahrefs is a comprehensive SEO tool that offers keyword research, backlink analysis, site audits, and competitive analysis. It helps you understand your backlink profile and find opportunities to improve your SEO.
SEMrush
SEMrush is a one-stop-shop toolkit with powerful SEO, content marketing, and competitive analysis features. For accounting firms, SEMrush can help you:
- Perform detailed keyword research to discover high-value keywords for your niche.
- Analyse your competitor’s SEO strategies, including their paid search campaigns.
- Track your rankings over time and monitor your site’s SEO performance.
Yoast SEO (for WordPress)
If your website is hosted in WordPress, Yoast SEO is an essential plugin that helps you optimise your on-page SEO. It provides real-time analysis of your content and offers suggestions to improve readability and keyword usage.
SurferSEO
As introduced earlier, SurferSEO is a cutting-edge tool that helps you optimise your content for better rankings by providing data-driven recommendations based on current top-performing pages. Here’s how SurferSEO can help your accounting firm’s SEO strategy.
- Content Editor – As talked about, this feature offers real-time suggestions to improve your content’s SEO performance. It analyses the top-ranking pages for your target keywords and provides recommendations on word count, keyword density, and content structure to help you outrank competitors.
- AI Writing Assistant – SurferSEO’s AI features help you create content outlines and draft sections based on SEO best practices. This not only saves time but also ensures your content is high-quality and optimised for search engines.
- Free Article Outline Generator – This tool lets you quickly generate structured outlines for your blog posts or articles, helping you align your content with the best practices of top-ranking pages, so you create more effective and optimised content right from the start.
Screaming Frog SEO Spider
Screaming Frog is a powerful site auditing tool that helps identify technical SEO issues hindering your site’s performance. It can:
- Crawl your website to identify broken links, duplicate content, and missing meta tags.
- Generate XML sitemaps to help Google properly index your site.
- Analyse page titles and meta descriptions to ensure they are optimised.
Moz Pro
Moz Pro is originally designed for marketers, but it’s another all-in-one SEO toolkit that offers a range of features for keyword research, link building, and site audits. It’s particularly known for:
- Keyword Explorer – A tool that helps you discover and prioritise the best keywords to target based on search volume, KD, and potential impact.
- Link Explorer – A feature that lets you analyse your site’s backlink profile, monitor your domain authority, and find link-building opportunities
- On-Page Grader – This feature provides insights into how well your pages are optimised for your target keywords and offers suggestions for improvement.
Grab Our Downloadable SEO for Accountants Guide
You must keep in mind that SEO is an ongoing process that requires time, effort, and patience. While it may take some time to see significant returns, the long-term benefits of a well-executed SEO strategy are worth the investment. By positioning your accounting firm as an authoritative and trustworthy source, you can attract more clients and achieve sustainable growth.
Ready to elevate your practice? Download our comprehensive SEO for Accountants Guide today and unlock actionable strategies tailored specifically for accounting firms. Get your free copy below!
Free eBook: A Comprehensive Breakdown of the CPA Shortage
A Decade of Lessons: Decoding the Accounting Talent Crisis | 2024 Research Report
